RLR is a prominent figure in the Automotive industry, having worked with several big brands like TVS, Bajaj and Royal Enfield.
His journey in the two wheeler industry began in 1990 when he joined TVS Suzuki as their Head of Sales & Marketing for 2-Wheelers. He has worked with M/s BAJAJ AUTO LTD, Pune as their V.P - Business Development & Marketing and also played a crucial role in BAJAJ AUTO's transitionary phase from a large "Scooter only" brand - to a multiple, leadership brand of Motorcycles in India as well as International markets. . He has a host of successful brands which he has developed into million dollar portfolios in his stint with both TVS and Bajaj, namely, Suzuki SAMURAI, Shogun, Scooty and in his stint with Bajaj Auto, Caliber, Boxer, Pulsar, Eliminator, Discover & CT 100. From 2005 to 2010, he had taken up the responsibility as CEO of Royal Enfield (RE) and played a key role in the company’s transformation. In 2011 Mr Ravichandran was elevated to the board of Eicher Motors Limited. He is now a mentor and advisor to many companies.